Sure, it does. A prime example is the colour of the sky. As I live in Moscow, I can enjoy blue skies much less than Roger and Dean. Blue skies and bright shining sun are the blessings here. I really appreciate this colour in the sky; it has a massive impact on me, uplifting my mood and making things better just because.
The grey colour of the sky, on the other hand, is what I happily see most of the year. By the way, I am thrilled to see the coming of autumn with its best month of the year, November. I think blue skies and shining sun are very rare in Moscow that month.
Instead, I will enjoy negative temperatures, gloomy grey skies, leafless trees, and, not to forget, endless cold rain that may turn into snow at any moment. Sometimes I think of renaming November to: “Fifty Shades of Grey”.
Another thing to consider is the colour you choose to be the dominant one in your look. I like being black and blue, just like the Stones album from 1978. Sure, summer vibes ask for navy, light blue, and white colours to dominate my look.
As an emotional person, I prefer bright, strong colours and eye-catching looks, such as a Finn Flare red jacket, a pair of desert corduroy Levi’s jeans, and blue Cat boots, making me stand out against the surrounding greyness and depression. Let’s add more colours and sunshine to our lives!
Does color affect me?
There is a body of evidence to support the idea that we respond to some colors. We will start with red because it is documented and seems the least controversial. Throughout nature and even in your car, bright red means danger or action. Auto dealerships don’t like to sell red cars because they make less profit. The customer will negotiate harder if the car is red.
You need to act now – be alert and ready to move. In the example below, we see that most fast-food restaurants pick red and yellow for their colors. These are all multi-billion-dollar companies. They have serious experts and psychologists involved in every aspect of marketing; and yet they all seem to arrive at the same conclusion.
Another color that appears to find favor at the highest levels of expert marketing is blue. It is considered the color of competence and trust. Blue is on many national flags to signify truth. It has also been adopted by many big banks for the same reason.
Let’s turn our attention to the car. You need your car to work, it must work. At highway speeds, a failure could be fatal. The breaks must function and the tires cannot suddenly turn in a new direction. An automotive manufacture needs your trust. Even auto-makers with no blue in their logos, like Toyota, will slip some in.
These images are screen grabs form a marketing video I did on the topic. This is an entire area of serious research. As you go through your day, look at the colors around you, even traffic lights. Yes, color affects you and me!
Does colour affect me?
Maybe not as much as sounds, or pictures, but colour definitely plays its part in defining my mood.
When I told Mrs B about this week’s subject, she assumed that I would say red gets me going, as that is the colour worn by my beloved football team Arsenal. Totally wrong. I don’t particularly like the colour red, and rarely wear anything resembling it.
Blue affects me. As in, opening my curtains most days of the year, and seeing a totally clear, blue sky. The incredible feeling of good health, happiness, and good fortune when I see that portrait through my windows is difficult to describe, but it is utterly compelling. And it happens most days of the year. Add to that the blue sea, only a few hundred metres from where I live, and this feeling of euphoria, almost daily, can be quite overwhelming.
Contrast this with my abject most horrible colour – grey – as in grey, dull, miserable clouds, a thoroughly depressing memory of my previous life in the U.K. Chalk and Cheese, as they say.
Yet I love wearing black! I think it’s a cool colour, and I feel good wearing it. And that’s why colour is so personal, and indeed powerful. It can be both universal, and then totally unique. It can set the tone for how you and me feel.
For me, seeing blue skies and blue seas represents everything that I live for. And “feeling blue” is not a sensation that applies to me when so doing.